Cities trial colourful ‘nudge’ pedestrian crossings

Two bold new pedestrian crossings designed to ‘nudge’ safer behaviour are being piloted at collision hotspots in the UK cities of Liverpool and Hull. Artificial intelligence-powered video analytics will be used to monitor results.

Liverpool was selected as it has one of the highest rates of adult deaths and serious injuries in pedestrian collisions in the UK, at 99 per 100,000 people. In Hull, pedestrians represent 14 percent of all road casualties and 26 percent of those killed and seriously injured, and the city was chosen as it has a comparable road network and socio-demographic profile to Liverpool.

The crossing design being trialled in the cities' centres is inspired by pop art, f...