Liverpool pilots new crossings to cut pedestrian accidents

The cities of Liverpool and Hull in the UK will trial new pedestrian crossings, informed by behavioural insights, to reduce road accidents and deaths.

This includes a ‘blinged-up’ crossing and an airport-style speedy-boarding system.

Liverpool has the highest rate of adult deaths or serious injuries (KSIs) for pedestrian collisions in the UK outside of London, at 99 per 100,000 people. As part of a wider strategy to bring this number down, the council is working with So-Mo, a local behavioural science company which has designed the new crossings following a study into pedestrian behaviour. The research highlighted a high rate of evening collisions in the city centre, which is a popular par...