Why cities should better utilise music

Jonathan Andrews spoke to Shain Shapiro, Founder and CEO of Sound Diplomacy, on the sidelines of the Music Tourism Convention in Cologne about how culture and smart city technology can better bring people together
"There’s an EU-funded project looking at using blockchain technology to manage festival payments, and linking that with city businesses so extra money on a wristband can be used for groceries and transport."
This is the third edition of the Music Tourism Convention, and the first in continental Europe. How is the event growing year-on-year?

We believe the breadth of content that we're showcasing and the variety of locations working on music tourism initiatives is growing. This was...