WRI Cities

Photo: Andrew Nash

Vienna offers ‘culture tokens’ to car-free commuters

21 February 2020

by Christopher Carey

The Austrian capital Vienna is set to offer free museum and concert tickets to reward people who ditch their car for more sustainable modes of transport.

A total of 1000 people will test the city’s 'Culture Token' app during a six-month trial period, which starts 26 February.

Downloaded onto users' smartphones, the app tracks journeys and calculates carbon savings. Once the participant has stored up 20 kilograms of CO2 savings–the equivalent of about two weeks of car-free commuting–they'll receive a token which they can exchange for a ticket to one of four cultural venues—the Vienna Volkstheater, the Vienna Museum, the Kunsthalle and the Wiener Konzerthaus, which usually cost between €...

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