Oxfordshire rolls out personalised messaging to prevent bus crowding

Oxfordshire County Council is using technology from UK start-up Zipabout to help manage demand on its bus network as COVID-19 lockdown restrictions continue to be eased in the UK.

Zipabout’s Passenger Connect service will deliver personalised journey updates for bus passengers on how disruption and crowding may affect their travel, as well as providing alternative options.

Passenger Connect also identifies key workers and essential journeys to help transport operators and local authorities plan timetables.

This is the first time Zipabout’s Passenger Connect service has been used on UK buses. It has been piloted by several train operators and the UK’s National Rail Enquiries service ...