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Are pogo sticks the ‘next e-scooters’ to hit cities?

18 June 2019

by Christopher Carey

Swedish start-up Cangoroo is aiming to disrupt the micro-mobility market by launching dockless pogo sticks in cities across Europe and North America in the coming months.  

The start-up, which is part of the ODD group (a branding and communications agency famous for producing viral marketing campaigns), will launch a fleet of around 100 dockless pogo sticks in Stockholm and Malmö this July, and if successful, expand its operations to London and San Francisco later in the year.  

The announcement spawned skepticism online and from city officials, with many questioning how pogo sticks could be an effective mode of transport, and whether the launch was simply a headline-grabbing marketing...

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