Subscription model targets cheaper e-bike trips
13 March 2026
by William Thorpe
A new subscription model for shared e-bikes is being introduced across several UK cities in a move aimed at bringing the cost of short trips closer to that of public transport for regular riders.
The scheme, called LimePrime, has launched in London, Milton Keynes, Oxford, Manchester (Salford) and Nottingham. For a monthly fee, users can access reduced flat-rate prices for journeys of up to 20 minutes, with fares starting from £1 per ride depending on the city.
A Lime spokesperson told Cities Today the subscription has been designed to give frequent riders more predictable and affordable pricing for everyday trips.
“LimePrime subscription fees and per-ride pricing reflects local market conditions and rider demand. [It] is available in addition to Lime’s existing pricing models,” they said. “By offering frequent riders predictable, lower-cost pricing on everyday journeys via a subscription model, [it] supports the Department for Transport’s ambition to keep active travel options accessible and affordable.”
The model targets commuters and other regular riders who use shared e-bikes for everyday journeys such as travelling to work, running errands or connecting with public transport. Pricing varies by location to reflect local travel patterns and demand.
The launch comes as policymakers continue to emphasise the role of active travel in urban mobility strategies, particularly as households face ongoing cost-of-living pressures.
Heidi Alexander, UK Secretary of State for Transport, said shared cycle schemes can help keep sustainable travel options affordable during a period of rising living costs.
“This Government want to ensure active travel is affordable and accessible for everyone,” she said. “It’s clear that the cost of living continues to be a very real pressure for families and commuters. That’s why we’re backing shared cycle schemes that are delivered in partnership with local leaders.”
In London, riders can subscribe for £6.99 a month and pay £1.70 for trips of up to 20 minutes. The same monthly fee in Milton Keynes unlocks rides costing £1.60. Oxford and Manchester subscriptions start at £2.99 a month, with rides up to 20 minutes priced at £1.50, while Nottingham users can subscribe for £1.99 a month and pay £1 per ride.
Subscribers also receive unlimited free unlocks and longer reservation times, allowing riders to hold a bike for up to 30 minutes before starting a trip. In some cities, the subscription also enables flat-rate pricing for friends or family riding together.
Image: AlenaKravchenko | Dreamstime.com
