How Dublin is using ‘smart tourism’ to rebound and reset

Dublin’s Smart Tourism Manager tells Sarah Wray how Dublin is applying new datasets and tools to tourism management.

COVID-19 removed tourists from cities around the world. The unexpected pause has given cities an opportunity to take stock and consider how their tourism offer could be reshaped for the better. Many are understanding that the equation can no longer be a purely economic one and that there are levers they can pull to capitalise on the benefits of tourism while managing the impact on infrastructure and local residents.

Acting fast to balance these issues and chart a course ahead is a priority in Dublin, Ireland, where tourism is a major economic driver. In 2019, the city at...