Eindhoven launches single-app shared mobility system

The Dutch city of Eindhoven has awarded a long-term concession for shared two-wheel mobility to booking platform umob, creating a system where all shared bikes, e-bikes, cargo bikes and e-scooters can be accessed through a single app.

Robert Strijk, Alderman for Mobility at the Municipality of Eindhoven, said the approach is designed to make shared mobility more reliable and accessible for residents.

“Through this collaboration we are creating an affordable, reliable and citywide network of shared mobility. With shared mobility hubs within walking distance and clear agreements on vehicle availability at the hubs, we ensure that users can rely on a shared vehicle being available when they need it.”

Under the new model, which launched on 5 March, umob will act as the lead mobility service responsible for managing the platform and coordinating the operators providing vehicles across the city. The approach makes Eindhoven the first municipality in the Netherlands to organise multiple types of shared two-wheel vehicles under a single contract, with one operator overseeing service delivery, pricing, communication and user experience.

The system brings together several established micromobility providers already active in Eindhoven. Dott will continue supplying shared e-bikes and bicycles, while felyx will operate shared e-scooters. Cargo bike provider Cargoroo by MOBY will also join the consortium, initially deploying at least 30 electric cargo bikes.

All vehicles within the scheme will feature a unified visual identity and can be unlocked directly through the umob app using a QR code. The aim is to simplify access to shared mobility by allowing users to find, book, ride and pay for different vehicle types through a single platform rather than navigating multiple apps.

The city also plans to roll out 500 mobility hubs across Eindhoven, which will serve as designated locations where shared vehicles can be collected and parked. The hubs are intended to reduce street clutter and improve the organisation of micromobility services by providing fixed parking points.

The concession prioritises availability and affordability for users. The cost for a standard shared bicycle will be €1.50 for the first 30 minutes, while an electric bike will cost €2.50 for the first 20 minutes. To encourage adoption, the city and operator are offering a 50 percent discount on rides with shared e-bikes and scooters during the first month.

The agreement will run for 11 years and forms part of Eindhoven’s longer-term vision to develop a scalable shared mobility system that could expand across the wider Brainport region using a single Mobility-as-a-Service platform.

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