Survey finds micromobility shifting from leisure to commuting

Shared micromobility is moving from novelty to necessity in European cities, according to Voi’s 2025 Global User Survey, which reveals rising trip frequency, a broader demographic profile and growing behavioural impacts among car-dependent groups.

The survey, based on roughly 12,000 users across 12 countries, shows that half of all riders now use Voi at least once per week–nine percentage points higher than in 2023–with commuting now the single most common trip purpose.

Gustaf Soldan, Chief Product Officer at Voi, told Cities Today that the shift reflects a natural maturation of both the service and its rider base.

“Younger adults tend to be early adopters, and older riders join once the service is more established and predictable,” he said. “As shared micromobility has become part of everyday street life, trust has grown naturally.”

According to the report, this shift marks a transition from “spontaneous, leisure-led trips” towards habit formation and structured mobility. Weekday riding with peaks at morning and evening commute times now dominates, especially among e-bike users, whose longer trips support more predictable weekday travel patterns. Price products such as minute bundles have also encouraged regular usage by making scooters and e-bikes more cost-effective.

Alongside behavioural change, the user base is diversifying. The share of riders aged 45 and above has risen from 10 percent in 2019 to 25 percent today, with the 55+ segment growing fastest. Soldan said the trend is closely linked to improvements in the service itself.

“Our vehicles today are far more stable and intuitive than in the early days, our app is easier to use and more accessible, and cities now have clearer rules on parking and operations,” he said. “All of this contributes to a more familiar and orderly experience which appeals to a more diverse rider base.”

Despite rapid uptake among older adults, Soldan said Voi is not pivoting towards designing specifically for this cohort.

“We’re not designing for one demographic. Our ambition is to build a micromobility service for everyone that all adults can use confidently,” he said. “Accessibility is the first step to adoption.”

The demographic broadening is reshaping conversations with cities about infrastructure and regulation. Soldan argued that the trend strengthens the case for street design and policy changes that support cycling and scooting.

“Parking must be easy to do correctly, and bike lanes need to be wider and better protected,” he added. “These improvements help riders of all ages on both bikes and e-scooters.”

The report indicates that the strongest behavioural shifts are emerging among more car-dependent groups: four in ten riders say they drive less thanks to shared micromobility, rising to five in ten among those aged 45 and over. Soldan believes this is where the most significant societal impact lies.

“This growth among older, more car-reliant groups matters because it’s where the biggest potential for behaviour change sits,” he said. “We believe we’re still only at the beginning of the positive impact shared micromobility can have on how people move and how cities develop.”

Main image: Zorandim | Dreamstime.com